NBB Launches BioheatOnline.com to Better Serve Customers, Dealers
Web Site on Environmentally Friendlier Heating Oil Will Educate, Provide Resources

JEFFERSON CITY, Mo. – With the cold weather season upon us, the National Biodiesel Board is pleased to announce the launch of Bioheatonline.com, an exciting new Web site designed to educate customers and dealers on the beneficial properties of Bioheat® fuel. Bioheat fuel is an environmentally friendly home heating oil blended with pure biodiesel; biodiesel is a renewable fuel made from a variety of natural oils derived from sources like plants, animal fats and recycled cooking oil.

Bioheat oil meets the increasing demand for cleaner and greener home heat. Bioheatonline.com was created with two goals in mind – to educate home heating oil customers and dealers on the benefits of Bioheat fuel, and to provide top-notch marketing tools for local heating oil dealers. With a simple, video-based approach, Bioheatonline.com features personable hosts who walk consumers through the basics of biodiesel and Bioheat fuel while explaining the benefits for our country, our environment, and our homes.

For heating oil dealers, the site provides technical resources and clear, concise information about blending and selling Bioheat heating oil. The site also encourages heating oil dealers to register online to become Bioheat dealers. Once registered, dealers are given access to professionally produced advertising and marketing materials, customizable for their market, with the help of the Shaw Company, the campaign’s creator and authorized facilitator. In addition to marketing materials, dealers have access to the Bioheat hotline at 877-B5-1-LINE, where they can discuss technical and market issues with the industry professionals at Advanced Fuel Solutions led by Paul Nazzaro, Sr.

With over 100 registered Bioheat fuel dealers already, the heating oil market is going green. Now it has all the tools to do it at Bioheatonline.com.

The National Biodiesel Board is the national trade association representing the biodiesel industry as the coordinating body for research and development in the U.S. Founded in 1992 by state soybean commodity groups, who were funding biodiesel research and development programs, the NBB has developed into a comprehensive industry association, which coordinates and interacts with a broad range of cooperators including industry, government, and academia.

# # #